The benefits of personalization at scale require understanding what “triggers” are and how they really work. Julien Boudet, a McKinsey partner in Seattle who advises consumer-focused companies on marketing, e-commerce, and operations, joins McKinsey’s Barr Seitz to discuss the hurdles companies face and the benefits they can reap when they personalize at scale.campaign companies consumer data marketing organization personalization require scale trigger
The McKinsey Global Institute finds a huge economic and business opportunity within Africa, but one that can only be fully mined if the continent’s current fragmentation is overcome and its institutions work to improve their governance and performance, writes Acha Leke in Brookings Africa in Focus.
There is no shortage of ideas within Africa about how to create prosperity for the continent’s peoples, and there is huge potential.Africa African AU companies continent countries goods institution manufacturing require
Growing numbers of B2B companies are focusing on digitization to succeed with customer-centric strategies.
Industry-leading B2B companies increasingly respond to intensifying global competition by putting customer-centricity and experience at the heart of their strategy.b2b B2C customer improvements product relationships require satisfaction significant supplier
A challenge was posted recently on LinkedIn to provide an algorithm to determine the longest palindrome in a specified string.
The joy of high-level, functional programming languages like Mathematica is that they often allow complex tasks to be accomplished easily, or at least in very few lines of code, compared to procedural languages like C, C++, Java or Python.algorithm code complex language mathematica programming python require tokens Wolfram